"You can have the world's best product. But if prospective customers don't know and truly believe it will benefit them, you might as well be selling dust."
- Robin Dudley, Dudley Communications
Focusing your message to stand out.
In order to be heard by customers and stay competitive in today's noisy marketplace, you need a:
Rock-solid understanding of your differentiation.
Firm grasp on the real issues facing your key audiences.
Clearly articulated message imbedded with customer benefits.
Integrated plan to reach your target audience effectively.
Using a collaborative, process-driven approach combining 30 years of practical, "in the trenches" business, marketing and copywriting experience, we help you to develop:
Clarity & Focus - Unified "positioning" that drives all your marketing.
Your Unique "Story" - To separate you from the crowd.
Visibility & Credibility - With targeted communications.
Brand Consistency - Creatively integrated marketing solutions.
Telling your story.
As experienced copywriters, editors and content development specialists, our work runs the gamut in marketing communications – from taglines to press releases to editorials to website content
Public Relations (PR) is a powerful marketing tool. More influential and effective than paid advertising, it offers both visibility and credibility – for free. To maximize the probability of being noticed and receiving media coverage, it also requires:
A good story to tell.
Newsworthy and timely "packaging."
Media relationships, PR know-how and persistence.
We're PR "pros." Contact us to create "buzz" for your business.
You never get a second chance to make a good first impression. Whether in person, in print, "on the air," or online, that chance only lasts a few seconds – or less if the visitor moves on, "tunes out" or clicks away because your message is unclear, poorly presented or eludes their basic question: "What’s here for me?"
Let us show you how to effectively weave your company’s compelling story around a clear "positioning" strategy to attract new customers, the media and Internet search engines.
Our straight-forward, pragmatic approach to marketing and well-rounded perspective reflects not only what we know, but also where we've been – on every side of the business equation.
To find out more about how we work, please see these and other topics on our FAQ Page.
What to expect when working with us.
How we charge.
Call today for a complementary initial appointment to discuss your needs.
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